Customer Service, Sales & Marketing
Customer experience, contact centres, sales and public relations
Customer service and experience, contact-centre management, government call centres, mystery shopping, selling, key accounts, marketing and public relations.
Programs in this category
Every program has its own page with topics, duration and delivery options; all can be delivered in-company.
- Call Center Management: COPC Standards & Customer Experience3 days
- Communication Skills & Complaint Handling5 days
- Customer Experience (CX) Mastery5 days
- Customer Service Excellence2–3 days
- Government Call Center Development Tracks (Arabic): Track 1 Leadership & Supervision; Track 2 Back-Office Skills –3 days
- World-Class Customer Service2 days
- Effective Selling Skills3 days
- Key Account Management5 days
- Public Relations1 day
- The Art of Marketing & Consumer Behavior3 days
- The Role of Public Relations in Crisis Management2 days
- CXPA CCXP – Customer Experience Professional (Exam Preparation)New
- Mystery Shopping Programme DesignNew
- Customer Surveys & Voice of the Customer AnalyticsNew
- Digital Marketing Fundamentals (DMI-aligned)New
- Social Media MarketingNew
- B2B Sales & TenderingNew
- Contact Centre Quality MonitoringNew
- Customer Happiness in Government ServicesNew
Ways to take our training
In-company
At your site or online, with exercises built on your own processes and data.
Public programs
Open cohorts at our training center in Dokki, Giza, and online.
Online live
Instructor-led virtual sessions for teams across Egypt and the GCC.
Blended journeys
Training combined with coaching and on-the-job improvement projects.
Related consulting
Customer Experience & Service Excellence
Service standards, contact-center performance, journey mapping and front-line training.
Read more “We don't know what really happens when a customer walks in or calls.”Mystery Shopping & Service Audits
Trained shoppers measure the real customer experience in branches, call centers and digital channels — with evidence and weekly reports.
Read more “We make decisions without real customer data.”Market Research & Customer Insight
Surveys, interviews, focus groups and competitor analysis that turn customer data into decisions.
Read moreRelated fields
Personal Effectiveness & Soft Skills
Communication, problem solving, time and self-management
See programs
Sustainability, ESG & Energy
ESG reporting, decarbonisation, green cities and energy
See programs
Government & Institutional Excellence
Excellence awards, EFQM, performance and public services
See programsTell us what you want to improve.
Share your goal and we will reply with a practical approach — a consulting proposal, an in-company program or the dates of our next public course.