Public Relations
A one-day introduction to public relations for professionals who represent their organisation. Participants learn to research publics, work with the media, write news releases, engage internal audiences and plan integrated campaigns, including digital channels.
At a glance
- 1 day
Who it's for
- PR, communication and marketing staff; managers representing the organization
Learning objectives
- Plan ethical, effective communication with publics
- Handle media relations and write news releases
- Design integrated PR campaigns and handle crisis communication
Detailed content
- Defining public relations
- Researching publics
- Public-opinion research
- Relating to the media
- News releases and press conferences
- Employee communication
- Integrated campaigns including digital and social media
- Crisis communication and ethics
Day-by-day agenda
A typical schedule. In-company versions are tailored to your processes, data and timing.
- Foundations
- Media relations
- Internal publics
- Campaigns
- Case study, action plans and course assessment
Practice, tools and assessment
Hands-on practice
- Practice conversations with structured feedback
- Prepare a real plan (mentoring agreement or PR plan)
- Case studies from Egyptian and Gulf organizations
- Group exercises applied to participants' own work
Tools and templates you keep
- Mentoring agreement / media-plan template
- Course workbook and slide handouts
- Templates and checklists used in the exercises
How learning is assessed
- Pre- and post-course knowledge check
- Assessment of practical exercises by the trainer
- Action plan reviewed at the end of the course
Built on these standards and bodies of knowledge
- EMCC mentoring competence framework
- CIPR / PRSA codes of practice
How it is delivered
- Public courses in Cairo, in-company programs and live online training
- Practical exercises, case studies and examples from your sector
- Can also run as Train & Stay in Sharm El Sheikh, Hurghada or Cairo
Part of these career paths
- Customer Experience & Sales · Leader
Frequently asked questions
How long is Public Relations?
The program runs 1 day. In-company versions can be adapted to your needs.
Is the course taught in Arabic or English?
Sessions are usually delivered in Arabic with English technical terms and materials. Full English delivery is available for in-company groups.
Can you run it inside our company?
Yes. In-company programs use exercises built on your own processes. Tell us the group size and preferred timing and we will send a proposal.
Will I receive a certificate?
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
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Get dates, fees and the full outline.
Tell us whether you are joining as an individual or planning a program for your team.