Excellence Center — When The Excellence Is Must Request a proposal
Customer Service, Sales & Marketing
Delivered in Arabic

Communication Skills & Complaint Handling

A programme that develops effective communication inside and outside the organisation and the handling of internal and external complaints: leadership and a climate of dialogue, listening and persuasion, and complaint-resolution steps.

Participants table discussion — Excellence Center training

At a glance

Catalog codeO02
Duration
  • 5 days · 1 week
LevelPractitioner
Program typeProfessional Course
LanguageArabic
DeliveryIn-house · Public · Online

Who it's for

  • Front-line and customer-facing staff
  • Supervisors
  • Call centre agents

Learning objectives

  • Communicate clearly and respectfully
  • Create a climate of dialogue
  • Listen and persuade
  • Handle complaints and difficult customers

Detailed content

01Effective communication
  • Verbal and non-verbal
  • Clarity
  • Tone
02A climate of dialogue
  • Respect
  • Empathy
  • Trust
03Listening and persuasion
  • Active listening
  • Questions
  • Persuasion techniques
04Handling complaints
  • Complaint steps
  • Calming anger
  • Service recovery

Day-by-day agenda

A typical schedule. In-company versions are tailored to your processes, data and timing.

01Day 1
  • Effective communication
02Day 2
  • A climate of dialogue
03Day 3
  • Listening and persuasion
04Day 4
  • Handling complaints
05Day 5
  • Practical workshop applying the tools to participants' cases
  • Case study, action plans and course assessment

Practice, tools and assessment

Hands-on practice

  • Customer-journey mapping of one service with pain points
  • Role plays: difficult customers and complaint recovery
  • Design a service standard and measure it (CSAT/NPS)
  • Practice sessions with peer and trainer feedback

Tools and templates you keep

  • Customer-journey map template
  • Complaint-handling flow (LAST/HEARD)
  • Mystery-shopping checklist
  • Self-assessment questionnaires

How learning is assessed

  • Pre- and post-course knowledge check
  • Assessment of practical exercises by the trainer
  • Action plan reviewed at the end of the course

Built on these standards and bodies of knowledge

  • ISO 10002 (complaints handling) and ISO 23592 (service excellence)
  • COPC CX Standard
  • Kirkpatrick evaluation model (train-the-trainer)

Certificate

Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.

Verify a certificate

How it is delivered

  • Public courses in Cairo, in-company programs and live online training
  • Practical exercises, case studies and examples from your sector
  • Can also run as Train & Stay in Sharm El Sheikh, Hurghada or Cairo

Part of these career paths

FAQ

Frequently asked questions

How long is Communication Skills & Complaint Handling?

The program runs 5 days. In-company versions can be adapted to your needs.

Is the course taught in Arabic or English?

Sessions are usually delivered in Arabic with English technical terms and materials. Full English delivery is available for in-company groups.

Can you run it inside our company?

Yes. In-company programs use exercises built on your own processes. Tell us the group size and preferred timing and we will send a proposal.

Will I receive a certificate?

Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.

Get dates, fees and the full outline.

Tell us whether you are joining as an individual or planning a program for your team.