Social Media Marketing
Builds digital marketing skills across search, social media, content and analytics.
At a glance
- 2 days
Who it's for
- Marketing and communication staff
- SME owners
- Content creators
Learning objectives
- Plan a social media strategy
- Use SEO and search ads
- Create engaging content
- Measure results
Detailed content
- Goals and audiences
- Platforms
- Content calendar
- Keywords
- Search ads
- Landing pages
- Formats and video
- Community management
- Paid social
- Platform insights
- KPIs
- Reporting
Day-by-day agenda
A typical schedule. In-company versions are tailored to your processes, data and timing.
- Digital strategy
- SEO and search ads
- Social media
- Measuring results
- Case study, action plans and course assessment
Practice, tools and assessment
Hands-on practice
- Build a strategy map and balanced scorecard for your unit
- Write KPI definition cards with targets and owners
- Self-assessment against an excellence model
- Negotiation and sales-call role plays with video feedback
Tools and templates you keep
- Strategy map and BSC template
- KPI dictionary / definition card
- X-matrix (Hoshin Kanri) template
- Negotiation planner (BATNA, ZOPA, concessions)
How learning is assessed
- Pre- and post-course knowledge check
- Assessment of practical exercises by the trainer
- Action plan reviewed at the end of the course
Built on these standards and bodies of knowledge
- Kaplan & Norton Balanced Scorecard
- EFQM Model 2025; Baldrige Excellence Framework
- Harvard Program on Negotiation principles
Certificate
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
New in our 2026 portfolio — tell us your dates and we will confirm the trainer and schedule.
How it is delivered
- Public courses in Cairo, in-company programs and live online training
- Practical exercises, case studies and examples from your sector
- Can also run as Train & Stay in Sharm El Sheikh, Hurghada or Cairo
Frequently asked questions
How long is Social Media Marketing?
The program runs 2 days. In-company versions can be adapted to your needs.
Is the course taught in Arabic or English?
Sessions are usually delivered in Arabic with English technical terms and materials. Full English delivery is available for in-company groups.
Can you run it inside our company?
Yes. In-company programs use exercises built on your own processes. Tell us the group size and preferred timing and we will send a proposal.
Will I receive a certificate?
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
More programs in this field
- Call Center Management: COPC Standards & Customer Experience3 days
- Communication Skills & Complaint Handling5 days
- Customer Experience (CX) Mastery5 days
- Customer Service Excellence2–3 days
- Government Call Center Development Tracks (Arabic): Track 1 Leadership & Supervision; Track 2 Back-Office Skills –3 days
- World-Class Customer Service2 days
- Effective Selling Skills3 days
- Key Account Management5 days
- Public Relations1 day
Get dates, fees and the full outline.
Tell us whether you are joining as an individual or planning a program for your team.