The Role of Public Relations in Crisis Management
Protect reputation when crisis strikes. Participants learn types of crises, run a crisis audit, build and rehearse a crisis communication plan, manage the media and stakeholders during the crisis and recover afterwards, using recent case studies.
At a glance
- 2 days · Core
- 4 days · With simulations
Who it's for
- Corporate, healthcare and non-profit executives; PR and communication professionals; crisis-management teams
Learning objectives
- Identify vulnerabilities and run a crisis audit
- Create, simulate and revise a crisis communication plan
- Manage media and recover reputation after a crisis
Detailed content
- Types of crises
- What is and is not a crisis
- Social media and the changing landscape
- Reputation management and issues identification
- Crisis audit
- Crisis team and plan
- Rehearsals and crisis centre
- Situation analysis
- Who needs to know what and when
- Media do's and don'ts
- Human issues
- Short- and long-term recovery
- Lessons learned
- Updating the plan
- Case studies
Day-by-day agenda
A typical schedule. In-company versions are tailored to your processes, data and timing.
- Understanding crises
- Before the crisis
- During the crisis
- After the crisis
- Case study, action plans and course assessment
Practice, tools and assessment
Hands-on practice
- Practice conversations with structured feedback
- Prepare a real plan (mentoring agreement or PR plan)
- Case studies from Egyptian and Gulf organizations
- Group exercises applied to participants' own work
Tools and templates you keep
- Mentoring agreement / media-plan template
- Course workbook and slide handouts
- Templates and checklists used in the exercises
How learning is assessed
- Pre- and post-course knowledge check
- Assessment of practical exercises by the trainer
- Action plan reviewed at the end of the course
Built on these standards and bodies of knowledge
- EMCC mentoring competence framework
- CIPR / PRSA codes of practice
How it is delivered
- Public courses in Cairo, in-company programs and live online training
- Practical exercises, case studies and examples from your sector
- Can also run as Train & Stay in Sharm El Sheikh, Hurghada or Cairo
Part of these career paths
- Customer Experience & Sales · Leader
Frequently asked questions
How long is The Role of Public Relations in Crisis Management?
The program runs 2 days; other formats: 4 days. In-company versions can be adapted to your needs.
Is the course taught in Arabic or English?
Sessions are usually delivered in Arabic with English technical terms and materials. Full English delivery is available for in-company groups.
Can you run it inside our company?
Yes. In-company programs use exercises built on your own processes. Tell us the group size and preferred timing and we will send a proposal.
Will I receive a certificate?
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
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Get dates, fees and the full outline.
Tell us whether you are joining as an individual or planning a program for your team.