Customer Surveys & Voice of the Customer Analytics
Designs customer surveys and analyses the results to drive action.
At a glance
- 2 days
Who it's for
- CX and marketing analysts
- Quality managers
- Product managers
Learning objectives
- Design valid surveys
- Choose the right sample
- Analyse NPS and CSAT
- Turn results into actions
Detailed content
- Question types
- Bias
- Pilot testing
- Sample size
- Margin of error
- Response rates
- Segment analysis
- Key drivers
- Text analytics
- Prioritisation
- Owners
- Closing the loop
Day-by-day agenda
A typical schedule. In-company versions are tailored to your processes, data and timing.
- Survey design
- Sampling
- NPS and CSAT analysis
- Turning results into actions
- Case study, action plans and course assessment
Practice, tools and assessment
Hands-on practice
- Hands-on lab on your laptop with a real business data set
- Build a complete dashboard from raw data to one-page report
- Data-cleaning challenge (Power Query / pandas)
- Case studies from Egyptian and Gulf organizations
Tools and templates you keep
- Practice files and solution workbooks
- Formula, DAX and shortcut cheat sheets
- Dashboard design checklist
- Course workbook and slide handouts
How learning is assessed
- Pre- and post-course knowledge check
- Assessment of practical exercises by the trainer
- Action plan reviewed at the end of the course
Built on these standards and bodies of knowledge
- Microsoft PL-300 skills outline (Power BI)
- CRISP-DM data-analysis process
Certificate
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
New in our 2026 portfolio — tell us your dates and we will confirm the trainer and schedule.
How it is delivered
- Public courses in Cairo, in-company programs and live online training
- Practical exercises, case studies and examples from your sector
- Can also run as Train & Stay in Sharm El Sheikh, Hurghada or Cairo
Frequently asked questions
How long is Customer Surveys & Voice of the Customer Analytics?
The program runs 2 days. In-company versions can be adapted to your needs.
Is the course taught in Arabic or English?
Sessions are usually delivered in Arabic with English technical terms and materials. Full English delivery is available for in-company groups.
Can you run it inside our company?
Yes. In-company programs use exercises built on your own processes. Tell us the group size and preferred timing and we will send a proposal.
Will I receive a certificate?
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
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Get dates, fees and the full outline.
Tell us whether you are joining as an individual or planning a program for your team.