Digital Marketing Fundamentals (DMI-aligned)
The core of digital marketing: strategy, search, social media, email, paid advertising and analytics.
At a glance
- 3 days
Who it's for
- Marketing staff
- SME owners
- Communication officers
Learning objectives
- Build a digital marketing strategy
- Use search and content marketing
- Run social and e-mail campaigns
- Measure with analytics
Detailed content
- Objectives
- Audiences
- Channel mix
- SEO basics
- Paid search
- Content plans
- Platforms
- Advertising
- E-mail automation
- Google Analytics
- KPIs
- Optimisation
Day-by-day agenda
A typical schedule. In-company versions are tailored to your processes, data and timing.
- Digital strategy
- Search and content
- Social and email
- Analytics
- Mock exam, review of weak areas and exam strategy
Practice, tools and assessment
Hands-on practice
- Build a strategy map and balanced scorecard for your unit
- Write KPI definition cards with targets and owners
- Self-assessment against an excellence model
- Hands-on lab on your laptop with a real business data set
Tools and templates you keep
- Strategy map and BSC template
- KPI dictionary / definition card
- X-matrix (Hoshin Kanri) template
- Practice files and solution workbooks
How learning is assessed
- Diagnostic test on day one to focus study time
- Chapter quizzes and a full timed mock exam in the official format
- Personal study plan until your exam date
Built on these standards and bodies of knowledge
- Kaplan & Norton Balanced Scorecard
- EFQM Model 2025; Baldrige Excellence Framework
- Microsoft PL-300 skills outline (Power BI)
Certificate
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
The exam is set and the credential awarded by DMI. The Excellence Center provides preparation; it does not award DMI credentials.
New in our 2026 portfolio — tell us your dates and we will confirm the trainer and schedule.
How it is delivered
- Public courses in Cairo, in-company programs and live online training
- Practical exercises, case studies and examples from your sector
- Can also run as Train & Stay in Sharm El Sheikh, Hurghada or Cairo
Frequently asked questions
How long is Digital Marketing Fundamentals (DMI-aligned)?
The program runs 3 days. In-company versions can be adapted to your needs.
Is the course taught in Arabic or English?
Sessions are usually delivered in Arabic with English technical terms and materials. Full English delivery is available for in-company groups.
Can you run it inside our company?
Yes. In-company programs use exercises built on your own processes. Tell us the group size and preferred timing and we will send a proposal.
Will I receive a certificate?
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
More programs in this field
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- World-Class Customer Service2 days
- Effective Selling Skills3 days
- Key Account Management5 days
- Public Relations1 day
Get dates, fees and the full outline.
Tell us whether you are joining as an individual or planning a program for your team.