Protocol, Etiquette & Public Relations
Apply official protocol and international etiquette with confidence. Participants learn diplomatic protocol and forms of address, planning official visits and events, formal dining and seating, VIP handling, cultural sensitivities and PR tools.
At a glance
- 3 days
Who it's for
- Office administrators, executive secretaries, protocol & PR officers, attachés, consular staff, ministers' assistants
Learning objectives
- Apply official protocol and diplomatic etiquette
- Plan official visits and events
- Use PR tools and manage issues and crises
Detailed content
- Public diplomacy
- National symbols
- Forms of address and precedence
- Planning visits
- Diplomatic occasions
- Gift policies
- Hospitality and seating
- International dining
- VIPs
- Dress codes
- Cultural and religious sensitivities
- PR tools and media relations
- Community relations
- PR planning and evaluation
- Facility design
- Logistics and security
- Action planning
Day-by-day agenda
A typical schedule. In-company versions are tailored to your processes, data and timing.
- Protocol and diplomacy
- Official visits
- Etiquette
- Public relations
- Events
- Case study, action plans and course assessment
Practice, tools and assessment
Hands-on practice
- Practice sessions with peer and trainer feedback
- Recorded presentation or role play with improvement plan
- Personal assessment (e.g. style, EQ or time log) and action plan
- Practice conversations with structured feedback
Tools and templates you keep
- Self-assessment questionnaires
- Personal action-plan template
- Checklists and job aids for daily use
- Mentoring agreement / media-plan template
How learning is assessed
- Pre- and post-course knowledge check
- Assessment of practical exercises by the trainer
- Action plan reviewed at the end of the course
Built on these standards and bodies of knowledge
- Kirkpatrick evaluation model (train-the-trainer)
- Goleman emotional-intelligence model
- EMCC mentoring competence framework
How it is delivered
- Public courses in Cairo, in-company programs and live online training
- Practical exercises, case studies and examples from your sector
- Can also run as Train & Stay in Sharm El Sheikh, Hurghada or Cairo
Frequently asked questions
How long is Protocol, Etiquette & Public Relations?
The program runs 3 days. In-company versions can be adapted to your needs.
Is the course taught in Arabic or English?
Sessions are usually delivered in Arabic with English technical terms and materials. Full English delivery is available for in-company groups.
Can you run it inside our company?
Yes. In-company programs use exercises built on your own processes. Tell us the group size and preferred timing and we will send a proposal.
Will I receive a certificate?
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
More programs in this field
- Anger Management2 days
- Business Ethics1 day
- Communication Skills1 day
- Communication Skills for Hospital Staff2 days
- Conflict Resolution & Management1 day
- Creativity & Facilitation for Lean Leaders2 days
- Dealing with Difficult People1 day
- Effective Presentation Skills2 days
- Executive Secretary / Executive Assistant Program5 days
Get dates, fees and the full outline.
Tell us whether you are joining as an individual or planning a program for your team.