Persuasion & Influencing Skills
Influence and persuade others to achieve results. Participants learn the difference between influencing, persuasion and assertiveness, persuasive behaviour, storytelling and emotional persuasion, and listening skills that open people up to new ideas.
At a glance
- 1 day
Who it's for
- Professionals, sales staff and managers who need to influence others
Learning objectives
- Persuade and influence to achieve results
- Use assertiveness to take control of difficult situations
- Communicate opinions and ideas assertively
- Handle people's reactions to change
Detailed content
- Influencing vs persuasion
- Assertiveness
- Confidence
- Storytelling
- Emotional appeals
- Listening skills and barriers
- Practice and feedback
Day-by-day agenda
A typical schedule. In-company versions are tailored to your processes, data and timing.
- Influence and assertiveness
- Persuasive behaviour
- Emotional persuasion
- Workshop
- Case study, action plans and course assessment
Practice, tools and assessment
Hands-on practice
- Practice sessions with peer and trainer feedback
- Recorded presentation or role play with improvement plan
- Personal assessment (e.g. style, EQ or time log) and action plan
- Case studies from Egyptian and Gulf organizations
Tools and templates you keep
- Self-assessment questionnaires
- Personal action-plan template
- Checklists and job aids for daily use
- Course workbook and slide handouts
How learning is assessed
- Pre- and post-course knowledge check
- Assessment of practical exercises by the trainer
- Action plan reviewed at the end of the course
Built on these standards and bodies of knowledge
- Kirkpatrick evaluation model (train-the-trainer)
- Goleman emotional-intelligence model
How it is delivered
- Public courses in Cairo, in-company programs and live online training
- Practical exercises, case studies and examples from your sector
- Can also run as Train & Stay in Sharm El Sheikh, Hurghada or Cairo
Part of these career paths
- Leadership & Management · Practitioner
Frequently asked questions
How long is Persuasion & Influencing Skills?
The program runs 1 day. In-company versions can be adapted to your needs.
Is the course taught in Arabic or English?
Sessions are usually delivered in Arabic with English technical terms and materials. Full English delivery is available for in-company groups.
Can you run it inside our company?
Yes. In-company programs use exercises built on your own processes. Tell us the group size and preferred timing and we will send a proposal.
Will I receive a certificate?
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
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- Dealing with Difficult People1 day
- Effective Presentation Skills2 days
- Executive Secretary / Executive Assistant Program5 days
Get dates, fees and the full outline.
Tell us whether you are joining as an individual or planning a program for your team.