Personal Branding & LinkedIn for Professionals
Build a credible professional brand and use LinkedIn to grow your network and career.
At a glance
- 1 day
Who it's for
- Professionals and job seekers
- Consultants and trainers
- Graduates
Learning objectives
- Define your personal brand
- Build a strong LinkedIn profile
- Share content and network
- Attract career opportunities
Detailed content
- Strengths and values
- Target audience
- Brand statement
- Headline and summary
- Experience
- Skills and recommendations
- Posting plan
- Comments
- Connection requests
- Job search
- Recruiters
- Measuring reach
Day-by-day agenda
A typical schedule. In-company versions are tailored to your processes, data and timing.
- Personal brand
- LinkedIn profile
- Content and networking
- Career opportunities
- Case study, action plans and course assessment
Practice, tools and assessment
Hands-on practice
- Negotiation and sales-call role plays with video feedback
- Prepare a real account plan or campaign brief
- Case studies from Egyptian and Gulf organizations
- Group exercises applied to participants' own work
Tools and templates you keep
- Negotiation planner (BATNA, ZOPA, concessions)
- Account plan and pipeline tracker
- Course workbook and slide handouts
- Templates and checklists used in the exercises
How learning is assessed
- Pre- and post-course knowledge check
- Assessment of practical exercises by the trainer
- Action plan reviewed at the end of the course
Built on these standards and bodies of knowledge
- Harvard Program on Negotiation principles
- CIM marketing framework
Certificate
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
New in our 2026 portfolio — tell us your dates and we will confirm the trainer and schedule.
How it is delivered
- Public courses in Cairo, in-company programs and live online training
- Practical exercises, case studies and examples from your sector
- Can also run as Train & Stay in Sharm El Sheikh, Hurghada or Cairo
Frequently asked questions
How long is Personal Branding & LinkedIn for Professionals?
The program runs 1 day. In-company versions can be adapted to your needs.
Is the course taught in Arabic or English?
Sessions are usually delivered in Arabic with English technical terms and materials. Full English delivery is available for in-company groups.
Can you run it inside our company?
Yes. In-company programs use exercises built on your own processes. Tell us the group size and preferred timing and we will send a proposal.
Will I receive a certificate?
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
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Get dates, fees and the full outline.
Tell us whether you are joining as an individual or planning a program for your team.