Customer Experience & Sales

1. 1

   Foundation

   Front-line and contact-centre staff

   • Customer Service Excellence2–3 days
   • Communication Skills & Complaint Handling5 days
   • Communication Skills1 day
2. 2

   Practitioner

   Team leaders and sales staff

   • World-Class Customer Service2 days
   • Effective Selling Skills3 days
   • Government Call Center Development Tracks (Arabic): Track 1 Leadership & Supervision; Track 2 Back-Office Skills –3 days
   • Call Center Management: COPC Standards & Customer Experience3 days
3. 3

   Expert

   CX and account managers

   • Customer Experience (CX) Mastery5 days
   • Key Account Management5 days
   • The Art of Marketing & Consumer Behavior3 days
   • Data Analysis for Digital Marketing5 days

   Certification to aim for: CXPA CCXP

4. 4

   Leader

   Customer and commercial directors

   • Public Relations1 day
   • The Role of Public Relations in Crisis Management2 days
   • Business Model Canvas, Value Proposition & Blue Ocean Strategy3–4 days

Certifications are set and awarded by the bodies named; the Excellence Center provides preparation. Programs can be taken one by one or as a package.