Mini-MBA – Business Management Essentials
A compact business-management programme covering the core of an MBA in practical form: organisational behaviour and HR, marketing and digital marketing, project management, supply chain and sales, and leadership and strategic management.
At a glance
- 5 days
- 35 hours · Modular Extended – combine the Mini-MBA courses
Who it's for
- Managers and professionals who need a broad, practical grounding in business management
Learning objectives
- Apply organisational behaviour and HR principles
- Build marketing strategy incl. digital marketing
- Manage projects with a structured approach
- Understand supply chain and sales management
- Lead and manage strategy, control and strategic risk
Detailed content
- Behaviour (8 h)
- Psychological contracts; motivation & rewards; justice
- Job analysis/design; HR planning; legal requirements
- Recruitment, selection, appraisal, compensation & benefits
- Groups, leadership, ethics & culture
- Strategic marketing planning
- Competitive advantage & generic strategies
- Segmentation, targeting, positioning
- Analytical marketing & pricing
- Digital marketing basics
- Structured approach; charter & stakeholders
- Scope & WBS
- Risk management
- Schedule & critical path; resources
- Monitoring, earned value & corrective action
- Closing
- SCM fundamentals: forecasting, master planning, capacity, inventory, distribution, purchasing, JIT
- Sales strategy, pipeline & key accounts
- Strategic management concept & decisions
- Strategic planning: vision, mission, environmental scan, SWOT, objectives
- Strategic control: KPIs, dashboards, balanced scorecard
- Strategic risk management (ISO 31000 / ERM)
- Leadership styles, personality & team roles, change leadership
Day-by-day agenda
A typical schedule. In-company versions are tailored to your processes, data and timing.
- Human Resources & Organisational
- Marketing & E-Marketing (8 h)
- Principles of Project Management (7 h)
- Supply Chain & Sales Management (6 h)
- Leadership & Strategic Management (6 h)
- Case study, action plans and course assessment
Practice, tools and assessment
Hands-on practice
- Supply-chain mapping of one product family
- ABC/XYZ inventory analysis and safety-stock calculation
- Supplier evaluation and negotiation role play
- Build a WBS, network diagram and critical path for a case project
Tools and templates you keep
- Inventory policy and safety-stock calculator (Excel)
- Supplier scorecard template
- S&OP meeting pack
- Project charter, WBS and RACI templates
How learning is assessed
- Pre- and post-course knowledge check
- Assessment of practical exercises by the trainer
- Action plan reviewed at the end of the course
Built on these standards and bodies of knowledge
- ASCM (APICS) CPIM / CSCP Body of Knowledge
- SCOR Digital Standard
- CIPS procurement framework
How it is delivered
- Public courses in Cairo, in-company programs and live online training
- Practical exercises, case studies and examples from your sector
- Can also run as Train & Stay in Sharm El Sheikh, Hurghada or Cairo
Part of these career paths
- Leadership & Management · Expert
Frequently asked questions
How long is Mini-MBA – Business Management Essentials?
The program runs 5 days; other formats: 35 hours. In-company versions can be adapted to your needs.
Is the course taught in Arabic or English?
Sessions are usually delivered in Arabic with English technical terms and materials. Full English delivery is available for in-company groups.
Can you run it inside our company?
Yes. In-company programs use exercises built on your own processes. Tell us the group size and preferred timing and we will send a proposal.
Will I receive a certificate?
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
More programs in this field
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- Business Crisis Management2 days
- Business Model Canvas, Value Proposition & Blue Ocean Strategy3–4 days
- Business Transformation Executive Bootcamp5 days
- Strategic Decision-Making & Problem-Solving4 days
- Strategic Management & Planning1 day
- Thinking & Planning Strategically3 days
- Vision & Mission Development1 day
Get dates, fees and the full outline.
Tell us whether you are joining as an individual or planning a program for your team.