Vision & Mission Development
A one-day workshop to craft vision and mission statements that inspire and guide. Participants learn the criteria for an effective vision, the difference between vision and mission, and how both set strategic direction, then draft their own.
At a glance
- 1 day
Who it's for
- Leaders, strategy and planning teams
Learning objectives
- Craft compelling vision and mission statements
- Use them to set strategic direction
Detailed content
- Differences between vision and mission
- Criteria for an effective vision
- Using vision and mission to set strategic direction
- Linking to values and objectives
- Examples from leading organisations
- Drafting and testing your own statements
Day-by-day agenda
A typical schedule. In-company versions are tailored to your processes, data and timing.
- Vision and mission
- Setting direction
- Workshop
- Case study, action plans and course assessment
Practice, tools and assessment
Hands-on practice
- Build a strategy map and balanced scorecard for your unit
- Write KPI definition cards with targets and owners
- Self-assessment against an excellence model
- Case studies from Egyptian and Gulf organizations
Tools and templates you keep
- Strategy map and BSC template
- KPI dictionary / definition card
- X-matrix (Hoshin Kanri) template
- Course workbook and slide handouts
How learning is assessed
- Pre- and post-course knowledge check
- Assessment of practical exercises by the trainer
- Action plan reviewed at the end of the course
Built on these standards and bodies of knowledge
- Kaplan & Norton Balanced Scorecard
- EFQM Model 2025; Baldrige Excellence Framework
How it is delivered
- Public courses in Cairo, in-company programs and live online training
- Practical exercises, case studies and examples from your sector
- Can also run as Train & Stay in Sharm El Sheikh, Hurghada or Cairo
Part of these career paths
- Leadership & Management · Leader
Frequently asked questions
How long is Vision & Mission Development?
The program runs 1 day. In-company versions can be adapted to your needs.
Is the course taught in Arabic or English?
Sessions are usually delivered in Arabic with English technical terms and materials. Full English delivery is available for in-company groups.
Can you run it inside our company?
Yes. In-company programs use exercises built on your own processes. Tell us the group size and preferred timing and we will send a proposal.
Will I receive a certificate?
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
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Get dates, fees and the full outline.
Tell us whether you are joining as an individual or planning a program for your team.