Business Basics for New Leaders
The essential business toolkit for newly appointed leaders. In one programme participants cover strategy and SWOT, business planning and goal setting, sales and marketing, leadership and ethics, project management, financial knowledge and business law.
At a glance
- 3 days
Who it's for
- New organizational leaders and newly appointed CEOs/managers
Learning objectives
- Use organizational resources to achieve business results
- Apply core business tools: strategy, planning, finance, marketing
Detailed content
- Strategic management basics
- SWOT analysis
- Business plans and goal-setting
- Sales and marketing essentials
- Economics essentials
- Leadership skills
- Business ethics
- Project management basics
- Financial knowledge for leaders
- Business law essentials
Day-by-day agenda
A typical schedule. In-company versions are tailored to your processes, data and timing.
- Strategy and planning
- Commercial skills
- Management
- Finance and law
- Case study, action plans and course assessment
Practice, tools and assessment
Hands-on practice
- Build a strategy map and balanced scorecard for your unit
- Write KPI definition cards with targets and owners
- Self-assessment against an excellence model
- Leadership-style self-assessment and 360° reflection
Tools and templates you keep
- Strategy map and BSC template
- KPI dictionary / definition card
- X-matrix (Hoshin Kanri) template
- Feedback (SBI) and coaching (GROW) guides
How learning is assessed
- Pre- and post-course knowledge check
- Assessment of practical exercises by the trainer
- Action plan reviewed at the end of the course
Built on these standards and bodies of knowledge
- Kaplan & Norton Balanced Scorecard
- EFQM Model 2025; Baldrige Excellence Framework
- Situational Leadership; Kotter's 8-step change model
How it is delivered
- Public courses in Cairo, in-company programs and live online training
- Practical exercises, case studies and examples from your sector
- Can also run as Train & Stay in Sharm El Sheikh, Hurghada or Cairo
Part of these career paths
- Leadership & Management · Foundation
Frequently asked questions
How long is Business Basics for New Leaders?
The program runs 3 days. In-company versions can be adapted to your needs.
Is the course taught in Arabic or English?
Sessions are usually delivered in Arabic with English technical terms and materials. Full English delivery is available for in-company groups.
Can you run it inside our company?
Yes. In-company programs use exercises built on your own processes. Tell us the group size and preferred timing and we will send a proposal.
Will I receive a certificate?
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
More programs in this field
- Applied Systems Thinking2 days
- Business Crisis Management2 days
- Business Model Canvas, Value Proposition & Blue Ocean Strategy3–4 days
- Business Transformation Executive Bootcamp5 days
- Strategic Decision-Making & Problem-Solving4 days
- Strategic Management & Planning1 day
- Thinking & Planning Strategically3 days
- Vision & Mission Development1 day
- Advanced Leadership5 days
Get dates, fees and the full outline.
Tell us whether you are joining as an individual or planning a program for your team.