Design Thinking for Innovation
Applies design thinking to understand users and prototype better products, services and processes.
At a glance
- 2 days
Who it's for
- Product and service teams
- Innovation and strategy staff
- Managers leading change
Learning objectives
- Understand users through empathy
- Define the right problem
- Generate and select ideas
- Prototype and test quickly
Detailed content
- Interviews and observation
- Empathy maps
- Point-of-view statements
- How might we
- Brainstorming
- Idea selection
- Paper and digital prototypes
- Storyboards
- Low-cost materials
- User testing
- Feedback grids
- Iteration
Day-by-day agenda
A typical schedule. In-company versions are tailored to your processes, data and timing.
- Empathize and define
- Ideate
- Prototype
- Test and iterate
- Case study, action plans and course assessment
Practice, tools and assessment
Hands-on practice
- Empathy interviews and persona building
- Rapid prototyping and user testing sprint
- Case studies from Egyptian and Gulf organizations
- Group exercises applied to participants' own work
Tools and templates you keep
- Empathy map, persona and prototype canvases
- Course workbook and slide handouts
- Templates and checklists used in the exercises
How learning is assessed
- Pre- and post-course knowledge check
- Assessment of practical exercises by the trainer
- Action plan reviewed at the end of the course
Built on these standards and bodies of knowledge
- Stanford d.school design-thinking process
- ISO 56002 (innovation management)
Certificate
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
New in our 2026 portfolio — tell us your dates and we will confirm the trainer and schedule.
How it is delivered
- Public courses in Cairo, in-company programs and live online training
- Practical exercises, case studies and examples from your sector
- Can also run as Train & Stay in Sharm El Sheikh, Hurghada or Cairo
Frequently asked questions
How long is Design Thinking for Innovation?
The program runs 2 days. In-company versions can be adapted to your needs.
Is the course taught in Arabic or English?
Sessions are usually delivered in Arabic with English technical terms and materials. Full English delivery is available for in-company groups.
Can you run it inside our company?
Yes. In-company programs use exercises built on your own processes. Tell us the group size and preferred timing and we will send a proposal.
Will I receive a certificate?
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
More programs in this field
- Applied Systems Thinking2 days
- Business Basics for New Leaders3 days
- Business Crisis Management2 days
- Business Model Canvas, Value Proposition & Blue Ocean Strategy3–4 days
- Business Transformation Executive Bootcamp5 days
- Strategic Decision-Making & Problem-Solving4 days
- Strategic Management & Planning1 day
- Thinking & Planning Strategically3 days
- Vision & Mission Development1 day
Get dates, fees and the full outline.
Tell us whether you are joining as an individual or planning a program for your team.