Business Understanding (Management Essentials Program)
A broad management essentials programme. Participants gain a working understanding of leadership, strategy, marketing, sales, finance, people management, supply chain, operations and quality, and how each creates competitive advantage.
At a glance
- 8 days
Who it's for
- Leaders and team members who need a broad business view
Learning objectives
- Lead self, others and strategic change
- Develop and cascade strategy
- Apply marketing, sales, finance and people management essentials
- Understand supply chain, operations and quality as sources of competitive advantage
Detailed content
- Personal leadership
- Team leadership
- Leading change
- Strategic planning
- Strategy execution & cascading
- Value creation
- Segmentation & targeting
- Branding, pricing, distribution, promotion
- Digital marketing
- Financial statements & ratios
- Investment appraisal & cash-flow forecasting
- Value-based management & valuation
- Attract, retain & motivate
- Interviewing & assessment
- Employee value proposition
- Sales strategy & process
- Account strategy & customer psychology
- Persuasion
- Demand, supply & inventory management
- Production & transportation
- Location, sourcing & SC strategy
- Designing, analysing & improving the transformation process
- Quality systems, Six Sigma & continual improvement
Day-by-day agenda
A typical schedule. In-company versions are tailored to your processes, data and timing.
- Leadership for Business Effectiveness
- Strategic Management
- Marketing
- Finance for Managers
- People Management
- Sales Management
- Managing Your Supply Chain
- Operations Management
- Quality
- Case study, action plans and course assessment
Practice, tools and assessment
Hands-on practice
- Supply-chain mapping of one product family
- ABC/XYZ inventory analysis and safety-stock calculation
- Supplier evaluation and negotiation role play
- Capacity and line-balancing exercise with takt time
Tools and templates you keep
- Inventory policy and safety-stock calculator (Excel)
- Supplier scorecard template
- S&OP meeting pack
- Capacity planning and line-balancing workbook
How learning is assessed
- Pre- and post-course knowledge check
- Assessment of practical exercises by the trainer
- Action plan reviewed at the end of the course
Built on these standards and bodies of knowledge
- ASCM (APICS) CPIM / CSCP Body of Knowledge
- SCOR Digital Standard
- CIPS procurement framework
How it is delivered
- Public courses in Cairo, in-company programs and live online training
- Practical exercises, case studies and examples from your sector
- Can also run as Train & Stay in Sharm El Sheikh, Hurghada or Cairo
Part of these career paths
- Leadership & Management · Expert
Frequently asked questions
How long is Business Understanding (Management Essentials Program)?
The program runs 8 days. In-company versions can be adapted to your needs.
Is the course taught in Arabic or English?
Sessions are usually delivered in Arabic with English technical terms and materials. Full English delivery is available for in-company groups.
Can you run it inside our company?
Yes. In-company programs use exercises built on your own processes. Tell us the group size and preferred timing and we will send a proposal.
Will I receive a certificate?
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
More programs in this field
- Applied Systems Thinking2 days
- Business Basics for New Leaders3 days
- Business Crisis Management2 days
- Business Model Canvas, Value Proposition & Blue Ocean Strategy3–4 days
- Business Transformation Executive Bootcamp5 days
- Strategic Decision-Making & Problem-Solving4 days
- Strategic Management & Planning1 day
- Thinking & Planning Strategically3 days
- Vision & Mission Development1 day
Get dates, fees and the full outline.
Tell us whether you are joining as an individual or planning a program for your team.