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Strategy & performance

How to design KPIs that drive action

A practical guide to choosing, defining and reviewing key performance indicators.

Published · The Excellence Center

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Key performance indicators (KPIs) only help when people can act on them. Most organizations have too many, defined too loosely, reviewed too rarely.

Start from objectives

Each KPI should answer the question: how will we know we are achieving this objective? Build a KPI tree from strategic objectives down to the processes and teams that move them.

Define every KPI precisely

  • Name and purpose
  • Formula and units
  • Data source and owner
  • Frequency and target
  • Thresholds for green, amber and red

Balance leading and lagging measures

Lagging indicators, such as profit or customer satisfaction, show results. Leading indicators, such as on-time delivery or training completion, predict them. A good set has both.

Review with a rhythm

Hold short, regular reviews where the owner explains performance, causes and countermeasures. A dashboard without a review routine changes nothing.

Common mistakes

  • Measuring what is easy rather than what matters
  • Targets with no link to capability
  • Using KPIs to blame rather than to improve
FAQ

Frequently asked questions

How many KPIs should a department have?

Usually five to eight key measures, supported by operational metrics underneath.

What is the difference between a KPI and a metric?

A KPI tracks progress toward a key objective; a metric can be any measurement.

Tell us what you want to improve.

Share your goal and we will reply with a practical approach — a consulting proposal, an in-company program or the dates of our next public course.