Export Readiness for SMEs
Prepare SMEs to export: market selection, standards and certification, pricing, documentation and finding buyers.
At a glance
- 3 days
Who it's for
- SME owners and export managers
- Export councils and chambers
- Business advisers
Learning objectives
- Select target markets
- Meet standards and certification needs
- Set export prices
- Find and approach buyers
Detailed content
- Market research
- Trade data
- Market entry
- Technical requirements
- Certifications
- Packaging and labelling
- Costing
- Incoterms
- Payment terms
- Trade fairs
- B2B platforms
- Export promotion support
Day-by-day agenda
A typical schedule. In-company versions are tailored to your processes, data and timing.
- Market selection
- Standards and certification
- Export pricing
- Finding buyers
- Case study, action plans and course assessment
Practice, tools and assessment
Hands-on practice
- Classify products and complete a full export document set
- Choose the right Incoterm for real deals and price it
- Case studies from Egyptian and Gulf organizations
- Group exercises applied to participants' own work
Tools and templates you keep
- Export-readiness checklist
- Incoterms 2020 cost/risk matrix
- Course workbook and slide handouts
- Templates and checklists used in the exercises
How learning is assessed
- Pre- and post-course knowledge check
- Assessment of practical exercises by the trainer
- Action plan reviewed at the end of the course
Built on these standards and bodies of knowledge
- ICC Incoterms 2020; UCP 600; URDG 758
- WCO Harmonized System; AfCFTA Rules of Origin
Certificate
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
New in our 2026 portfolio — tell us your dates and we will confirm the trainer and schedule.
How it is delivered
- Public courses in Cairo, in-company programs and live online training
- Practical exercises, case studies and examples from your sector
- Can also run as Train & Stay in Sharm El Sheikh, Hurghada or Cairo
Frequently asked questions
How long is Export Readiness for SMEs?
The program runs 3 days. In-company versions can be adapted to your needs.
Is the course taught in Arabic or English?
Sessions are usually delivered in Arabic with English technical terms and materials. Full English delivery is available for in-company groups.
Can you run it inside our company?
Yes. In-company programs use exercises built on your own processes. Tell us the group size and preferred timing and we will send a proposal.
Will I receive a certificate?
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
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Get dates, fees and the full outline.
Tell us whether you are joining as an individual or planning a program for your team.