Pricing Strategy
Sets prices based on value, cost and competition to improve margins.
At a glance
- 2 days
Who it's for
- Marketing and sales managers
- Product managers
- Finance partners
Learning objectives
- Compare pricing approaches
- Apply value-based pricing
- Design discounts and bundles
- Test prices before rollout
Detailed content
- Cost-plus
- Competition-based
- Price elasticity
- Customer value
- Willingness to pay
- Segments
- Discount policy
- Bundles
- Psychological pricing
- A/B tests
- Pilot markets
- Monitoring margin
Day-by-day agenda
A typical schedule. In-company versions are tailored to your processes, data and timing.
- Pricing approaches
- Value-based pricing
- Discounts and bundles
- Price testing
- Case study, action plans and course assessment
Practice, tools and assessment
Hands-on practice
- Build a strategy map and balanced scorecard for your unit
- Write KPI definition cards with targets and owners
- Self-assessment against an excellence model
- Case studies from Egyptian and Gulf organizations
Tools and templates you keep
- Strategy map and BSC template
- KPI dictionary / definition card
- X-matrix (Hoshin Kanri) template
- Course workbook and slide handouts
How learning is assessed
- Pre- and post-course knowledge check
- Assessment of practical exercises by the trainer
- Action plan reviewed at the end of the course
Built on these standards and bodies of knowledge
- Kaplan & Norton Balanced Scorecard
- EFQM Model 2025; Baldrige Excellence Framework
Certificate
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
New in our 2026 portfolio — tell us your dates and we will confirm the trainer and schedule.
How it is delivered
- Public courses in Cairo, in-company programs and live online training
- Practical exercises, case studies and examples from your sector
- Can also run as Train & Stay in Sharm El Sheikh, Hurghada or Cairo
Frequently asked questions
How long is Pricing Strategy?
The program runs 2 days. In-company versions can be adapted to your needs.
Is the course taught in Arabic or English?
Sessions are usually delivered in Arabic with English technical terms and materials. Full English delivery is available for in-company groups.
Can you run it inside our company?
Yes. In-company programs use exercises built on your own processes. Tell us the group size and preferred timing and we will send a proposal.
Will I receive a certificate?
Participants who complete the program and its assessment receive a certificate from The Excellence Center, which can be verified online.
More programs in this field
- Advanced Excel for Financial Professionals5 days
- Budgeting, Forecasting, Planning & Control3 days
- Business Finance4 days
- Control Systems and Internal Audit1 day
- Cost Accounting for Managerial Planning, Decision Making & Control3 days
- Finance for Non-Financial Managers1 day
- Financial Statement Analysis3 days
- IFRS Diploma (ACCA DipIFR Exam Preparation)63 hours
- Anti-Money Laundering Strategies & Compliance10 days
Get dates, fees and the full outline.
Tell us whether you are joining as an individual or planning a program for your team.